When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Niche Life Coaching you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Niche ‘Life Coaching’ during the adserving process. Instead of Targeting Niche there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Niche ID=Life Coaching .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Niche equals Life Coaching then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
Mobile Advertising – Integral Part of Any Marketing Campaign
Behavioral targeting — the practice of delivering ads in response to users’ online activity — is now increasingly commonplace; Behavioral targeting is practical only when using ad networks that can serve ads across many types of Web sites or on portals where many types of behavior are observed. In its most common form, behavioral targeting infers interest in a category based on a user’s surfing or search behavior.
For example, someone who recently visited a car site would be served with a car ad. For a straightforward brand-building campaign, the timing of the interest-inferring behavior is not too critical. However, in some categories, such as travel and retail, a consumer may progress from researcher to purchaser in a very short space of time.
For behavioral profiles to be useful in such categories, they must be updated frequently so that ads can be served based on the most recent mouse clicks. There is clearly limited value in serving a travel ad to someone who has just booked a holiday. The contextual approach is appropriate when you’re more concerned about the mindset of the Web user than with the particular site you’re on.
Consumer attitudes toward behavioral targeting seem to be somewhat conflicted. In some surveys people say they appreciate ads that are relevant and personalized, but in others they express qualms about the idea that their online movements are being tracked. There will always be different perspectives on this issue, but as long as behavioral targeting is used sensitively and adheres to industry guidelines on privacy, the benefits should gradually become appreciated.
For example, since a recent visit to Fiat.co.uk, I’ve been consistently “retargeted” with Fiat banner ads, and have been impressed with both their creativity and persistence. My brand consideration is gradually increasing!
Tips for Buying Website Traffic
There are many theories about web traffic. Some people will drive traffic to their websites through blogging. Other people will drive traffic to their sites through article writing. Some people will drive traffic to their sites through paid traffic. Today we will discuss how to buy website traffic.
You may be thinking about buying traffic to get them to visit your website. If you are thinking about this, there are several things you need to know before you begin. Google AdWords is a very competitive ad program. Millions of advertisers have used their services for several years. The big corporations have recognized the potential with advertising with Google, and some advertisers spend millions of dollars in online advertising. If you are a new advertiser, you need to understand that you can lose a lot of money with paid advertising if you are not careful. You want to make sure you get a solid return on your investment.
When you start paying for advertising, you want to run a test and see if the advertising will work on a small scale. If the advertising will work on a modest budget, it will work on a much larger scale. I recommend starting your advertising with a small budget. Your budget for advertising will depend on how much you have to pay for each click to advertise your product. You need to look at the products you are selling and decide how much you are willing to spend for clicks. I would expect to spend from 20 to 100 clicks for each conversion. It is impossible to know what your conversion rates will be without testing the product first
If you make a profit from the test, then you can expand your advertising to a much larger scale. I recommend spending as much money as you can once you know that the campaign will work. Do not spend a lot of money in advertising until you know what is working. You can quickly lose thousands of dollars in advertising costs if you do not do things the right way. When you buy website traffic, you want to make sure that the traffic you buy is coming from keywords where people are buying products. A buying keyword will convert much better than regular keywords. I recommend that you do extensive keyword research to find out what people are looking for before embarking on a new project.
Where to advertise?