When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting users of internet-service-provider IdahoWiFi you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting users of internet-service-provider ‘IdahoWiFi’ during the adserving process. Instead of targeting users of internet-service-provider there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting users of internet-service-provider ID=IdahoWiFi .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting users of internet-service-provider equals IdahoWiFi then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
When to use CPM Ads
Internet advertising is in flux and flow. Pay per view or PPV networks are rushing into favor and pay per click is tottering on the brink of extinction as costs per click are reaching absurd levels such as $4 to $30 per unique visitor.
Google made a decision recently. Not long ago it slapped affiliate marketers so hard that about 100,000 were banned from AdWords, indefinitely. The thinking at Google is always about relevance and quality. The world's largest search engine wants to provide a quality experience for its millions of searchers and rightly so. However, many affiliate marketers were on the point of leaving or giving up anyway. Costs had risen through the relentless competition and quality score slaps were driving the cost per click up even faster.
PPV is absolutely hot today and in pure marketing cost terms it is trumping pay per click at the three major search engines. Marketers will need to be quick to innovate and to take advantage or they will see the opportunity dissolve before their eyes within twelve months. That's a prediction worth thinking about.
Behavioral Targeting in CPV Marketing
Buying website traffic can be one of the quickest and most lucrative ways you can increase traffic to your website. It is simple. It is fast. It is efficient. However, you can burn a quick hole in your pocket if you don't know what you are doing. Listed below are several tips for buying website traffic, including what types of traffic to buy, from where, and how to buy it effectively.
So, what types of traffic should you buy?
There are so many different forms of paid traffic out there, but in the end it all boils down to quality, targeted traffic. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you want to do, especially if you want to start making money as quick as possible. On the other hand, if you buy website traffic then you can get it instantly - without having to rely on the almighty Google to deem your website worthy in its presence. It is for this very reason that buying website traffic has become so popular.
Before we look at the most popular forms of traffic you can buy, I want to point out one more thing. The most important phrase you need to remember when it comes to buying traffic is "Return On Investment," also known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are paying for the traffic, you MUST return a profit. Paid traffic is just too expensive to use for branding purposes, especially if you're a small business owner or internet marketer. We'll discuss more on that in a second.
4. Mobile Advertising:
Mobile marketing has become the latest trend in advertising since users are spending more and more time surfing the net on their phones. If you're interested in giving mobile marketing a shot, you should check out Google's AdMob Network. It is the biggest mobile advertising source yet and as you can tell by the name, it is going to be really big in the near future. If you run an offline business, you can even check out text message marketing, which has a higher response rate than email.