When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting the keyword Russian you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting the keyword ‘Russian’ during the adserving process. Instead of targeting the keyword there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting the keyword ID=Russian .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting the keyword equals Russian then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
Pay Per View (PPV) - The Cheap and Cost Effective Way of Generating Traffic to CPA Offers
If you're new to internet marketing, you may have heard of Google's AdSense network which has allowed many to make a living online. But you may be wondering are there other alternatives? Google AdSense is a form of a banner ad network, and there are many around. Typically, the way banner ad networks work is that you would sign up with them, have an account created, and they will supply you with their banner ads.
Relevant Ads Are Key
Their ads are mostly tailored to suit your website's niche, so you would end up serving relevant ads to your traffic. Imagine it as a clearinghouse connecting an advertiser intending to get his work published to the world, and your website serves this purpose, and as a result, you would be compensated with advertising fees.
Keep Your Audience's Experience In Mind
Keep in mind always, the key to monetizing your website is in the traffic and audience you generate. If you serve constant irritating pop-ups, or an absurd and unnecessarily high amount of banner ads all over your website, your visitors will be affected and you would immediately notice a much higher bounce rate.
Hence, just keep your ads nice and neat, and you will be fine.
Cost per action
Online advertising makes possible to reach out to advertiser's target audience and display interactive display ads. The online ad network uses various other means to reach out to the audience. The ads are placed in such a way so that it lures the right audience. Key word research is carried out to assess the popular key word and the same is targeted. Also bank on the web analytics to assess the traffic directed towards your web site.
In addition to this, banner ads consist of key words which are embedded in Algorithms. Such popular key words will boost the ranking of the site in the search engine known as SERPs.
Find out from the advertisers before building up a network of ads, as some of them will not be willing to have other ads in your site where their ads are placed. Find out if you can place other ads on your site. Begin your conversation with a clear tone, have no ambiguities left. Do not violate their terms.