When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting the keyword Races And Competitions you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting the keyword ‘Races And Competitions’ during the adserving process. Instead of targeting the keyword there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting the keyword ID=Races And Competitions .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting the keyword equals Races And Competitions then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
Pay Per View Advertising (PPV)
There are various places from where you can buy website traffic. You might look at popunders, expired domains, banner adverts or Pay Per Click. For the beginner, only one of these will normally produce the goods.
Whilst popunders and expired domain traffic (dressed up under a variety of different names!) claim to be able to send huge quantities of highly targeted traffic to your website, on the whole I have never found these to be worth the cost. Frequently the campaigns cost more than they return, so don't bother.
Likewise, banner adverts can be a nightmare on their own. Along with a well written advert and promotion aimed at the banner, sit one on your site and it should earn you a commission. But just drop a banner onto the side of a website and leave it running and you will, if lucky, see maybe 185c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc of people who view the banner visiting your website. Then allow for just a few percent of these clicking on the advert and buying and you soon work out that you need huge amounts of people seeing these banners just to get one sale. You also need to invest time and money in getting the banner professionally designed to really make it eye catching. Another avenue to miss.
3) Create one advert per item. You can then word the advert to suit the item, plus this allows you to link to the correct page.
4) Buy highly targeted keywords only. General keywords, for example 'flowers', might have a lot of traffic, but how much of it is relevant to your product? If you are promoting red roses bid on 'dozen red roses', 'red rose gifts' and so on. Less traffic, but as they closely match the product they are more likely to be interested and buy the product in question.
That's my recommendation for generating regular traffic to your website - Pay Per Click. Set up an advert, monitor and amend it and hopefully you will see plenty of visitors and some affiliate commissions.
Develop Campaign Creative For Maximum Lead Impact
Mobile advertising is advertising through mobile phones or other devices like iPad. An integral part of any advertising campaign, mobile advertising is fast gaining popularity due to its quick, wider reach and its potential to track the effectiveness of a campaign. As the number of mobile users across the world continues to surge (studies show that the trend is likely to continue for several years), mobile media is evolving rapidly. Apart from simple mobile phones, smart phones based on Wi Fi or Wimax have also emerged as a popular means of promoting products and sending out social messages.
Forms of Mobile Advertising
The high potential of cell phone ad has seen a proliferation of advertising networks that provide the necessary infrastructure for developing mobile ads of various types that suit the specifications and requirements of advertisers. These companies provide their clients with a Software Development Kit or SDK to include mobile ads in the applications for a mobile phone.