When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting users of internet-service-provider Ukrtelecom you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting users of internet-service-provider ‘Ukrtelecom’ during the adserving process. Instead of targeting users of internet-service-provider there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting users of internet-service-provider ID=Ukrtelecom .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting users of internet-service-provider equals Ukrtelecom then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
Pay Per View (PPV) - The Cheap and Cost Effective Way of Generating Traffic to CPA Offers
Pay Per Click (PPC) advertising has become the de facto preference of those who want fast influxes of traffic and who aren't interested in wrestling with high-effort search engine optimization in order to get it. A PPC campaign can produce a profitable flow of reasonably targeted traffic in a heartbeat. PPC's status as a favourite may be in jeopardy, however. Pay Per View (PPV) advertising is proving itself to be a tremendous option and it offers some benefits that PPC just can't provide.
One of the big advantages of PPV is the lower level of overall competition. PPC has been gaining ground for a long time and is incredibly well known. It seems like everyone from Fortune 500 companies to grannies with blogs about their house cats have dipped their toes into the PPC waters. It's become harder than ever to find bargain keywords upon which to bid and if you do discover an opening, it doesn't take long for others to hop on board.
If you're tired of playing by an increasingly lengthy rulebook, you might want to consider PPV as an alternative to your existing PPC efforts. At the very least, you'll want to experiment with PPV as part of your overall approach. PPC isn't disappearing any time soon, but PPV does offer a few impressive advantages over AdWords and similar programs. The less crowded market space produces more bargain opportunities and the less restrictive environment can make it easy to develop high-profit campaigns with PPV.
Behavioral Targeting in CPV Marketing
Not everyone loves pay per view (PPV) advertising. In fact, some people really don't like it one bit. While there may be some legitimate arguments against the use of PPV in some circumstances, many of the criticisms leveled against it just don't hold up to any level of scrutiny. Those who claim that PPV participation risks so-called "negative branding" are a perfect example of those not-so-persuasive arguments against PPV.
The negative branding argument is based on the assumption that people just don't like popunders, which is how most PPV companies serve their ads. The critics maintain that consumers view these ads as sneaky, intrusive or "spammy" and that being associated with the practice is more likely to turn people against your brand than it is to transform them into paying customers.
Those are just three of the many reasons why PPV advertisers should sleep soundly instead of pacing the floors worrying about their brands every night. The negative branding is one of those PPV criticisms that sounds interesting on its face but that falls apart when closely analyzed.