When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting the keyword Art Restoration you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting the keyword ‘Art Restoration’ during the adserving process. Instead of targeting the keyword there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting the keyword ID=Art Restoration .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting the keyword equals Art Restoration then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
If you're new to internet marketing, you may have heard of Google's AdSense network which has allowed many to make a living online. But you may be wondering are there other alternatives? Google AdSense is a form of a banner ad network, and there are many around. Typically, the way banner ad networks work is that you would sign up with them, have an account created, and they will supply you with their banner ads.
Relevant Ads Are Key
Their ads are mostly tailored to suit your website's niche, so you would end up serving relevant ads to your traffic. Imagine it as a clearinghouse connecting an advertiser intending to get his work published to the world, and your website serves this purpose, and as a result, you would be compensated with advertising fees.
Keep Your Audience's Experience In Mind
Keep in mind always, the key to monetizing your website is in the traffic and audience you generate. If you serve constant irritating pop-ups, or an absurd and unnecessarily high amount of banner ads all over your website, your visitors will be affected and you would immediately notice a much higher bounce rate.
Hence, just keep your ads nice and neat, and you will be fine.
Buy Media from one of the Top Ad Networks
The process of defining target audiences is closely tied to campaign goals. Target audiences are those ideal people you want to reach through your campaign. While advertising on the Internet gives you the ability to reach a large and diverse set of people, clearly defining target audiences is important because your ads will not resonate with everyone equally. Some people just aren’t looking to buy your product or service, and displaying your ads to these people is a waste of your marketing dollars.
So how do you ensure you’re targeting the right people? Well, if you’re like most marketers, odds are you’ve already created customer profiles or buyer personas. These are descriptions of your typical customers based on demographic, psychographic and behavioral attributes. You can use these descriptions to determine who you’ll target through the display CPM campaign.
To illustrate how you’ll do this, let’s return to our headphones example. Bass ‘n’ Treble knows, through creating customer profiles based on primary research and past customers, that their typical buyers are males, between the ages of 18-35, who enjoy electronic music, and also like to spend time on outdoor activities such as hiking and camping. Bass ‘n’ Treble can now use this information to set up a national campaign to reach people who fit this exact description. The headphone manufacturer can also use the information about their target audience’s behavior to create ads that will appeal to them and place them where they’re most likely to be seen. They also have the option to retarget those who have visited their website but not taken a desired action, such as filling out a form or making a purchase.