How To Get More Website Traffic targeting the keyword

With today’s targeting capabilities in CPM advertising advertisers can now target and optimize the following key metrics in their CPV advertising campaign to make it profitable.

In the top ad networks targeting the keyword is one of many CPM target add types available in paid traffic for your Pay Per Impression Campaign – including but not limited to:

  • Demographic Targeting in CPV marketing like age, language, profession, gender, etc.

For mass-market consumer packaged goods, demographic targeting is usually the best option for meeting both awareness and persuasion goals. It is less likely to be useful for other types of categories, except when specific products are used primarily by a particular demographic.

  • Geographic Targeting in traffic network ads:

country, state, city and exact geo-location on mobile (important in mobile advertising for local business advertising)

  • Device Type Targeting – essential for banner advertising

Banners have different sizes. Not all fit on the small screen of a mobile device.

    • Desktop Advertising
    • Mobile Advertising
    • Tablet Advertising

All mobile ad networks normally have this distinction in their campaign settings.

  • Browser Targeting

Android, Internet Explorer, Firefox, Chrome, Safari, etc.. Depending on your target audience in your web advertising this might become important.

  • Operating System Targeting: IOS, Windows, MacOS, Linux, Android, MAC OS, BlackBerry OS, etc.

Let’s assume one of your traffic sources doesn’t let you do device targeting but you want to target iPhones and iPads. You can then do so by setting your targeting options to IOS.

  • Brand Targeting: Samsung, Blackberry, Apple iPhone, BenQ, Dell, Motorola, HP, Asus, Lenovo, etc.

In online advertising it is a proven fact that e.g. iPhone owners appear to have a higher purchasing power than let’s say an Android user. Depending on your price points being able to exclude one or the other can have a massive impact on your conversions and ROI of your paid traffic campaign.

  • Attitudinal Targeting like interests and values

  • Behavioral Targeting like surfing- and search-behavior

Behavioral targeting is not a particularly relevant option for mass-market consumer packaged goods, but can be very effective for specialized products. Behavioral targeting is often useful when appropriate contextual inventory is sold out or considered too expensive. Targeting based on search behavior can be particularly helpful for tech products, such as consumer electronics, or categories where good contextual sites are rare.

  • Targeting of Inferred interests

e.g., car enthusiasts

  • Predicted response Targeting

e.g., likely to click on car ads

  • Impulse Targeting

e.g., car activity in past 30 minutes

  • Contextual Targeting in CPV marketing on site-level, on section-level or on content-level

For durable goods and services, contextual targeting can help increase the chances of reaching people who are in the market for a particular product. However, appropriate contextual sites may be hard to find for some categories such as telecommunications. In those cases, blogs might provide the most relevant setting.

  • Technographic Targeting: mobile carrier, connection type, Internet Service Provider (ISP), IP address ranges

Facebook Promotion Cost

targeting the keyword when you buy website traffic from an ad network

Targeting this metric will help you even more to laser-target your audience. The more targeting features the better.

how to increase the traffic of my website

CPV marketing campaign optimization:

The ideal of targeting every message perfectly, let’s consider the possibilities of combining various targeting techniques. Advertisers can run two or more tactics alongside one another.

A website owners or advertiser looks at a few metrics when it comes to CPM advertising and targeting the keyword.

  1. The first is the CTR [click-through ratio]. A CTR is determined by the percentage of people that saw the ad and then actually clicked on the ad. If your ad is seen by 1,000 people and 10 people click, that is a 1 percent CTR.”
  2. The second is the CPV [cost per view]. Self explanatory. This metric reflects the cost per view which you can directly compare to
  3. the third, which is EPV [earnings per view].

You will need a tracker to sort your campaign data collected for being able to evaluate it by comparing these metrics CPV and EPV directly.

CPM Rates are subject to change in any Pay Per Impression campaign depending on the metrics chosen.

Furthermore a CPM network may offer you the option of using

  • Run of network (actually a type of non-targeting). Creating a RON campaign is the quickest way to get all the available traffic from a specific country. There are no keywords, or specific targets involved. Simply choose your geo, destination URL, bid and your campaign is ready to go.
  • Retargeting (for sequencing ads or for reconnecting with site visitors)
  • Day-parting allows you to set the time window in which you want your CPM ads to be served and seen by your target audience.
  • Smart CPM bidding in real time.

Viewable Impression

Buy Website Traffic Adsense Safe

Many online advertisers focus on context-based targeting: beauty ads on beauty sites, sporting goods ads on sports sites, tax software ads on finance sites,

...and so on.

By using contextual targeting, advertisers increase the probability that their ads will reach people who are in the market for their products. Contextual targeting can be very specific; for example, the large Google content network allows coffee ads to appear on Web pages where coffee is being discussed. This type of targeting is ideal for placing particular executions in a campaign. For instance, an ad underlining a brand’s fair-trade credentials could be shown on pages where both “coffee” and “fair trade” appear. Combining such text-focused targeting with placement on specific sites is also possible, though the contextual approach is often particularly appropriate when you’re more concerned about the mindset of the Web user than with the particular site you’re on. There are some obvious trade-offs associated with being in context. Ads that appear in context are often competing with other ads in the same category on the same page. Ads that are out of context may stand out better, but the downside is that they may reach the wrong people, or the right people in the wrong mindset.

We recommend using a research-based planning tool to identify the types of Web sites that provide the most appropriate contexts for your category.