When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting mobile carrier Virgin mobile you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting mobile carrier ‘Virgin mobile’ during the adserving process. Instead of targeting mobile carrier there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting mobile carrier ID=Virgin mobile .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting mobile carrier equals Virgin mobile then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
Advertisers can buy web traffic through two lead sources and online advertising rates vary:
Mobile Advertising Strategy
CPV lead source number 1: Publishers
Advertisers can buy ad space directly from publishers. Often, publishers save prime inventory or ad space to sell directly to advertisers. This inventory usually costs more, but advertisers are guaranteed that their ad will be displayed on the website.
CPV lead source number 2: CPM Ad Networks
Advertisers can also purchase inventory through ad networks, which serve as intermediaries between them and publishers. Ad networks act as a single point of contact between an advertiser and multiple publishers, thus making it easy for advertisers to run their ads across multiple websites.
For any advertising agency CPM is still the most widely used statistic when it comes to display advertising. It is one of the most effective ways to generate website traffic.
Buy Media from one of the Top Ad Networks
Businesses looking to expand their customer base and brand awareness are now seeking out the mobile marketing method. Mobile marketing is essentially doing what's being done on the web in terms of advertising, except now it's being done on mobile phones. And why is it so important for businesses to advertise over mobile phones? Well, mobile users are much more abundant than computer users, therefore, it only makes good business sense to tap into such a large global market.
There are plenty of mobile advertising platforms to choose from, and when it comes to marketing to specific phones, the Android phones are a great pick. The Android mobile phones have a large user base, which is only increasing as the days go by. Plus, the Android phones are intuitive devices that allows interaction between the user and the phone's features in a simplistic manner. This is great because Android users are not just making phone calls, they are playing games, downloading Apps, surfing the web, etc. And businesses can send an advertising campaign to the Android platform and make a nice chunk of change.
Again, mobile advertising platforms for smartphones are great for banner ads and ads that are more than just your simple text link. The Android mobile phone as mentioned in the above paragraphs should be targeted. There are many different Android phones out there, and the user base is astronomical in size, so the potential customers a business can have is extremely high.