When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and targeting mobile carrier Jazztel you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.
The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. targeting mobile carrier ‘Jazztel’ during the adserving process. Instead of targeting mobile carrier there could be any other token from this list below or even a combination of various tokens:
- [ISPID] – ID of ISP of visitor,
- [ISPNAME] – Name of ISP of visitor,
- [COUNTRY] – country of the visitor.
- [BID] – CPM price of the impression.
- [SCREENRESOLUTION] – Detected screen resolution of the visitor,
- [OSNAME] – Operating System name, for example Windows 8.1,
- [BROWSERNAME] – Browser name, for example Firefox 32,
- [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
- [OSID] – ID of Operating System (for future use),
- [BROWSERID] – ID of Browser (for future use),
- [DEVICEID] – ID of Device (for future use),
- [IP] – IP address of the visitor (used for XML feeds).
For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?targeting mobile carrier ID=Jazztel .
Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.
You may also arrange rules using these tokens in your tracking system. E.g.: If targeting mobile carrier equals Jazztel then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.
Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.
CPM-Targeted Traffic: Define Target Audiences
There are many theories about web traffic. Some people will drive traffic to their websites through blogging. Other people will drive traffic to their sites through article writing. Some people will drive traffic to their sites through paid traffic. Today we will discuss how to buy website traffic.
You may be thinking about buying traffic to get them to visit your website. If you are thinking about this, there are several things you need to know before you begin. Google AdWords is a very competitive ad program. Millions of advertisers have used their services for several years. The big corporations have recognized the potential with advertising with Google, and some advertisers spend millions of dollars in online advertising. If you are a new advertiser, you need to understand that you can lose a lot of money with paid advertising if you are not careful. You want to make sure you get a solid return on your investment.
When you start paying for advertising, you want to run a test and see if the advertising will work on a small scale. If the advertising will work on a modest budget, it will work on a much larger scale. I recommend starting your advertising with a small budget. Your budget for advertising will depend on how much you have to pay for each click to advertise your product. You need to look at the products you are selling and decide how much you are willing to spend for clicks. I would expect to spend from 20 to 100 clicks for each conversion. It is impossible to know what your conversion rates will be without testing the product first
If you make a profit from the test, then you can expand your advertising to a much larger scale. I recommend spending as much money as you can once you know that the campaign will work. Do not spend a lot of money in advertising until you know what is working. You can quickly lose thousands of dollars in advertising costs if you do not do things the right way. When you buy website traffic, you want to make sure that the traffic you buy is coming from keywords where people are buying products. A buying keyword will convert much better than regular keywords. I recommend that you do extensive keyword research to find out what people are looking for before embarking on a new project.
Tips for Buying Website Traffic
Affiliate marketers, advertising agencies and other advertisers are falling in love with Pay Per View (PPV) advertising. They were once thoroughly committed to Pay Per Click (PPC) options, but they're now discovering that a better relationship may be waiting for them with PPV companies.
There are many reasons for this new found appreciation. Let's outline two of the biggest factors.
First, PPV allows marketers to link directly to affiliate offers. Most of the PPC options out there--and almost all of those capable of generating any substantial traffic--are very restrictive in that respect. If you want to see your Google Add Words account suspended, just try to direct link to a ClickBank offer, for instance.
PPV companies don't mind direct linking. They'll allow you to put that affiliate offer in front of visitors without an intermediary landing page. If you want to direct link, that's your business.
You can uncover the URLs that get ideal traffic for your offers and bid on them, giving you a chance to deal with the right people at the right time.
Those are just two of the reasons why many affiliates are becoming more active in the realm of PPV advertising. The less restrictive environment that allows direct linking and the opportunity to uncover highly targeted streams of traffic makes it a hard option to ignore.