CPM Rates Targeting Traffic Type RON

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type RON you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘RON’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

Pop Under Ads

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=RON .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals RON then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Ads By Traffic Junky

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Buy Media from one of the Top Ad Networks

 

Pop Under Ads

 

All successful advertising campaigns are informed by sound strategy. So, the first step you’ll take toward launching a display campaign is deciding what exactly you want to achieve through the campaign. Common goals for display campaigns include raising brand awareness, increasing website traffic, and lead generation.


To come up with your own campaign goals, ask yourself, “What do I want the audience to do after seeing my ad?”


For example, let’s say you’re the manufacturer of Bass ‘n’ Treble, a brand of headphones. If you want customers to remember your brand as they browse products at their favorite electronics store, you’re looking to raise brand awareness.


On the other hand, if you want them to click on the ad and purchase headphones from your e-commerce website, your goal is to drive sales. Next, you’ll select key performance indicators (KPIs), which are data points that will help you measure whether you’re meeting goals and determine whether the campaign is a success.


Typical KPIs for display ad campaigns include the number of impressions served, the click-through-rates (CTRs) on ads, the ad cost-per-click (CPC), and conversion rates.


At the end of the day your goals will determine the KPIs. For example, if the campaign goal is to build awareness, the primary KPI will be the number of impressions served. If the goal is to drive sales, you’ll focus your attention on conversion rates.

 

Mobile Advertising - Integral Part of Any Marketing Campaign

 

Adwords Campaign

 

If you are going to find the right traffic sources in your market that will give you the most amount of visitors who will go onto buy what you are selling you need to make sure you have a strategy for figuring this all out! In this article I want to show you the best 2 step approach you need to use to figure out what will work for you in your market.

The Problem With Market And Keyword Research...

When it comes to figuring out which traffic source will work the best for you and which market is going to work to make you the most amount of money, most people focus on using the keyword tools in their market.

Second - You are going to want to make sure you see that those advertisers are buying traffic for longer then one month.

If they are buying traffic for longer then one month, that means they are making a profit! You can't spend money for much longer than that if the people coming to your site are not buying what you are selling.

If you can see these things take place in your market there is a good chance that you will be able to make a massive profit as well.

 

Viewable Impression

 

bingads

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

How To Get Traffic To My Website Targeting Traffic Type Path

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type Path you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘Path’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

exoclick

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=Path .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals Path then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Revenuehits

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Understanding the PPV Audience

 

New CPM Ad Network

 

Advertisers can buy web traffic through two lead sources and online advertising rates vary:


  • CPV lead source number 1: Publishers




Advertisers can buy ad space directly from publishers. Often, publishers save prime inventory or ad space to sell directly to advertisers. This inventory usually costs more, but advertisers are guaranteed that their ad will be displayed on the website.




  • CPV lead source number 2: CPM Ad Networks




Advertisers can also purchase inventory through ad networks, which serve as intermediaries between them and publishers. Ad networks act as a single point of contact between an advertiser and multiple publishers, thus making it easy for advertisers to run their ads across multiple websites.


For any advertising agency CPM is still the most widely used statistic when it comes to display advertising. It is one of the most effective ways to generate website traffic.

 

Tips for Buying Website Traffic

 

CPC And CPM Compete In Display Network

 

Buying website traffic can be one of the quickest and most lucrative ways you can increase traffic to your website. It is simple. It is fast. It is efficient. However, you can burn a quick hole in your pocket if you don't know what you are doing. Listed below are several tips for buying website traffic, including what types of traffic to buy, from where, and how to buy it effectively.

So, what types of traffic should you buy?

There are so many different forms of paid traffic out there, but in the end it all boils down to quality, targeted traffic. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you want to do, especially if you want to start making money as quick as possible. On the other hand, if you buy website traffic then you can get it instantly - without having to rely on the almighty Google to deem your website worthy in its presence. It is for this very reason that buying website traffic has become so popular.

Before we look at the most popular forms of traffic you can buy, I want to point out one more thing. The most important phrase you need to remember when it comes to buying traffic is "Return On Investment," also known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are paying for the traffic, you MUST return a profit. Paid traffic is just too expensive to use for branding purposes, especially if you're a small business owner or internet marketer. We'll discuss more on that in a second.

4. Mobile Advertising:

Mobile marketing has become the latest trend in advertising since users are spending more and more time surfing the net on their phones. If you're interested in giving mobile marketing a shot, you should check out Google's AdMob Network. It is the biggest mobile advertising source yet and as you can tell by the name, it is going to be really big in the near future. If you run an offline business, you can even check out text message marketing, which has a higher response rate than email.

 

Pay Per View Advertising Boasts Advantages Over Pay Per Click Options

 

CPC And CPM Compete In Display Network

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

Online Advertising Rates Targeting Traffic Type Premium

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type Premium you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘Premium’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

Online Marketing Companies For Small Business

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=Premium .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals Premium then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Youappi

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Click-through rate

 

Google Advertising

 

Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic.[1] It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).[2] CPM is an initialism for cost per mille, with mille being Latin for thousand.

Cost per impression, along with Pay-per-click (PPC) and cost per order, is used to assess the cost effectiveness and profitability of online advertising.[2] CPI is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership or readership. CPI provides a comparable measure to contrast internet advertising with other media.

An impression is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. In such cases, a single pageview would result in one impression for each ad displayed. In order to count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page-refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served at cost.

Cost per impression is derived from advertising cost and the number of impressions.

Cost per impression ($) = Advertising cost ($) / Number of Impressions (#)

Cost per impression is often expressed as Cost per Thousand Impressions (CPM) to make the numbers easier to manage.[2]

 

Pay Per View Advertising (PPV)

 

Ads By Traffic Junky

 

It’s helpful to think of your display ad as a highway billboard. Your audience is moving fast and you only have a moment to make an impression. Creating ads that are eye-catching is how you can make the most of that one moment. There are several display ad formats and sizes for you to choose from:


Text: These are simple ads that contain only text. Image: Currently the most popular form of banner ads, these are ads that contain a graphic along with some text. Video: Ads with a video embedded within them. Rich Media Ads: Ads with an interactive element, such as a carousel of products, a quiz, a wheel of fortune, a short survey or a game.


The most successful creative is one that captures audience interest with graphical elements and compelling copy, and is branded so that the audience remembers the advertiser.

 

Pay Per View (PPV) - The Cheap and Cost Effective Way of Generating Traffic to CPA Offers

 

New CPM Ad Network

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

Traffic To Website Targeting Traffic Type CPI

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type CPI you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘CPI’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

Propel Media

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=CPI .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals CPI then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Admob

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Mobile Advertising - A Smart Strategy For Any Business

 

Facebook Ads Cost

 

There are various places from where you can buy website traffic. You might look at popunders, expired domains, banner adverts or Pay Per Click. For the beginner, only one of these will normally produce the goods.

Whilst popunders and expired domain traffic (dressed up under a variety of different names!) claim to be able to send huge quantities of highly targeted traffic to your website, on the whole I have never found these to be worth the cost. Frequently the campaigns cost more than they return, so don't bother.

Likewise, banner adverts can be a nightmare on their own. Along with a well written advert and promotion aimed at the banner, sit one on your site and it should earn you a commission. But just drop a banner onto the side of a website and leave it running and you will, if lucky, see maybe 185c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc of people who view the banner visiting your website. Then allow for just a few percent of these clicking on the advert and buying and you soon work out that you need huge amounts of people seeing these banners just to get one sale. You also need to invest time and money in getting the banner professionally designed to really make it eye catching. Another avenue to miss.

3) Create one advert per item. You can then word the advert to suit the item, plus this allows you to link to the correct page.

4) Buy highly targeted keywords only. General keywords, for example 'flowers', might have a lot of traffic, but how much of it is relevant to your product? If you are promoting red roses bid on 'dozen red roses', 'red rose gifts' and so on. Less traffic, but as they closely match the product they are more likely to be interested and buy the product in question.

That's my recommendation for generating regular traffic to your website - Pay Per Click. Set up an advert, monitor and amend it and hopefully you will see plenty of visitors and some affiliate commissions.

 

Cost per impression

 

mobvista

 

There are many theories about web traffic. Some people will drive traffic to their websites through blogging. Other people will drive traffic to their sites through article writing. Some people will drive traffic to their sites through paid traffic. Today we will discuss how to buy website traffic.

You may be thinking about buying traffic to get them to visit your website. If you are thinking about this, there are several things you need to know before you begin. Google AdWords is a very competitive ad program. Millions of advertisers have used their services for several years. The big corporations have recognized the potential with advertising with Google, and some advertisers spend millions of dollars in online advertising. If you are a new advertiser, you need to understand that you can lose a lot of money with paid advertising if you are not careful. You want to make sure you get a solid return on your investment.

When you start paying for advertising, you want to run a test and see if the advertising will work on a small scale. If the advertising will work on a modest budget, it will work on a much larger scale. I recommend starting your advertising with a small budget. Your budget for advertising will depend on how much you have to pay for each click to advertise your product. You need to look at the products you are selling and decide how much you are willing to spend for clicks. I would expect to spend from 20 to 100 clicks for each conversion. It is impossible to know what your conversion rates will be without testing the product first

If you make a profit from the test, then you can expand your advertising to a much larger scale. I recommend spending as much money as you can once you know that the campaign will work. Do not spend a lot of money in advertising until you know what is working. You can quickly lose thousands of dollars in advertising costs if you do not do things the right way. When you buy website traffic, you want to make sure that the traffic you buy is coming from keywords where people are buying products. A buying keyword will convert much better than regular keywords. I recommend that you do extensive keyword research to find out what people are looking for before embarking on a new project.

 

Where to advertise?

 

Facebook Advertising Prices

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

Get Website Traffic Targeting Traffic Type Retargeting

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type Retargeting you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘Retargeting’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

exoclick

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=Retargeting .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals Retargeting then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Adroll

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Mobile Advertising - Integral Part of Any Marketing Campaign

 

Propel Media

 

Mobile advertising is by far the most versatile and wide ranging option available to potential advertisers; with a market of close to five billion people across the globe, the advertising potential of the mobile is literally limitless. While many individuals still shun the computer and the Internet, it would prove difficult to find a person under the age of ten that does not use some type of mobile communication device in today's electronic world. From teens texting and updating their social networking profiles to the busy professional communicating and working on the go, mobile advertising potentials have evolved at an exponential rate and promise to keep growing as technologies advance and new applications are made available.

Regardless of the type of mobile strategy employed, targeting when and where ads are delivered can significantly increase the effectiveness of the any advertising campaign. Consulting with an established mobile advertising agency can help clients reach out to mobile service providers, chat lines, and even fundraisers that are currently accepting mobile advertisers. There has never been a better time to take advantage of the vast market available to mobile advertisers, and as the market continues to evolve even more opportunities will emerge.

 

All About Online Advertising Network!

 

Facebook Promotion Cost

 

Internet advertising is in flux and flow. Pay per view or PPV networks are rushing into favor and pay per click is tottering on the brink of extinction as costs per click are reaching absurd levels such as $4 to $30 per unique visitor.

Google made a decision recently. Not long ago it slapped affiliate marketers so hard that about 100,000 were banned from AdWords, indefinitely. The thinking at Google is always about relevance and quality. The world's largest search engine wants to provide a quality experience for its millions of searchers and rightly so. However, many affiliate marketers were on the point of leaving or giving up anyway. Costs had risen through the relentless competition and quality score slaps were driving the cost per click up even faster.

Summary

PPV is absolutely hot today and in pure marketing cost terms it is trumping pay per click at the three major search engines. Marketers will need to be quick to innovate and to take advantage or they will see the opportunity dissolve before their eyes within twelve months. That's a prediction worth thinking about.

 

Why Affiliate Marketers Love Pay Per View Advertising

 

Facebook Ads Cost

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

CPM Network Targeting Traffic Type CPS

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type CPS you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘CPS’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

increase traffic to website software

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=CPS .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals CPS then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Facebook Audience Network CPM

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Ad Networks For Small Advertisers

 

Adscash

 

Buying website traffic can be one of the quickest and most lucrative ways you can increase traffic to your website. It is simple. It is fast. It is efficient. However, you can burn a quick hole in your pocket if you don't know what you are doing. Listed below are several tips for buying website traffic, including what types of traffic to buy, from where, and how to buy it effectively.

So, what types of traffic should you buy?

There are so many different forms of paid traffic out there, but in the end it all boils down to quality, targeted traffic. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you want to do, especially if you want to start making money as quick as possible. On the other hand, if you buy website traffic then you can get it instantly - without having to rely on the almighty Google to deem your website worthy in its presence. It is for this very reason that buying website traffic has become so popular.

Before we look at the most popular forms of traffic you can buy, I want to point out one more thing. The most important phrase you need to remember when it comes to buying traffic is "Return On Investment," also known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are paying for the traffic, you MUST return a profit. Paid traffic is just too expensive to use for branding purposes, especially if you're a small business owner or internet marketer. We'll discuss more on that in a second.

4. Mobile Advertising:

Mobile marketing has become the latest trend in advertising since users are spending more and more time surfing the net on their phones. If you're interested in giving mobile marketing a shot, you should check out Google's AdMob Network. It is the biggest mobile advertising source yet and as you can tell by the name, it is going to be really big in the near future. If you run an offline business, you can even check out text message marketing, which has a higher response rate than email.

 

Behavioral Targeting in CPV Marketing

 

Online Marketing Companies For Small Business

 

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.[1][2]

Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for AT&T on the website HotWired in 1994, had a 4485c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc click-through rate.[3] Over time the overall rate users click on webpage banner ads has decreased.

The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally the higher the CTR the more effective the marketing campaign has been at bringing people to a website.[4] Most commercial websites are designed to elicit some sort of action, whether it be to buy a book, read a news article, watch a music video, or search for a flight. People rarely visit websites with the intention of viewing advertisements, in the same way that few people watch television to view the commercials.[5]

While marketers want to know the reaction of the web visitor, with current technology it is nearly impossible to quantify the emotional reaction to the site and the effect of that site on the firm's brand. However, click-through rate is an easy piece of data to acquire. The click-through rate measures the proportion of visitors who initiated an advertisement that redirected them to another page where they might purchase an item or learn more about a product or service. Forms of interaction with advertisements other than clicking is possible, but rare; "click-through rate" is the most commonly used term to describe the efficacy of an advert.[5]

The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served):

CTR=Number of click-throughsNumber of impressions×100(85c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc)displaystyle textCTR=textNumber of click-throughs over textNumber of impressionstimes 100(85c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc)[5]

The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.[5][6] For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 185c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc.

Click-through rates for banner ads have decreased over time.[7] When banner ads first started to appear, it was not uncommon to have rates above five percent. They have fallen since then, currently averaging closer to 0.2 or 0.3 percent.[8] In most cases, a 285c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc click-through rate would be considered very successful, though the exact number is hotly debated and would vary depending on the situation. The average click-through rate of 385c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc in the 1990s declined to 2.485c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc–0.485c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc by 2002.[9] Since advertisers typically pay more for a high click-through rate, getting many click-throughs with few purchases is undesirable to advertisers.[8] Similarly, by selecting an appropriate advertising site with high affinity (e.g., a movie magazine for a movie advertisement), the same banner can achieve a substantially higher CTR. Though personalized ads, unusual formats, and more obtrusive ads typically result in higher click-through rates than standard banner ads, overly intrusive ads are often avoided by viewers.[9][10]

Modern online advertising has moved beyond just using banner ads. Popular search engines allow advertisers to display ads in with the search results triggered by a search user. These ads are usually in text format and may include additional links and information like phone numbers, addresses and specific product pages.[11] This additional information moves away from the poor user experience that can be created from intrusive banner ads and provides useful information to the search user, resulting in higher Click-through rates for this format of Pay Per Click Advertising. Having high click-through rate isn't the only goal for an online advertiser who will occasionally develop campaigns to raise awareness and sacrifice click-through rate for the overall gain of valuable traffic.[12]

Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user will see and click on each ad. This ranking has a strong impact on the revenue the search engine receives from the ads. Further, showing the user an ad that they prefer to click on improves user satisfaction. For these reasons, there is an increasing interest in accurately estimating the click-through rate of ads in a recommender system.

An email click-through rate is defined as the number of recipients who click one or more links in an email and landed on the sender's website, blog, or other desired destination. More simply, email click-through rates represent the number of clicks that your email generated.[13][14]

Email click-through rate is expressed as a percentage, and calculated by dividing the number of click throughs by the number of tracked message deliveries.[15]

Most email marketers use this metrics along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign.[16] In general there is no ideal click-through rate. This metric can vary based on the type of email sent, how frequently emails are sent, how the list of recipients is segmented, how relevant the content of the email is to the audience, and many other factors.[17] Even time of day can affect click-through rate. Sunday appears to generate considerably higher click-through rates on average when compared to the rest of the week.[18]

Every year studies and various types of research are conducted to track the overall effectiveness of click-through rates in email marketing.[19][20]

 

Buy Media from one of the Top Ad Networks

 

Adroll

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

How To Drive Traffic To Your Website Targeting Traffic Type Social

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type Social you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘Social’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

CPV Digital Marketing

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=Social .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals Social then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

How To Grow Your Website Traffic

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Buy Media from one of the Top Ad Networks

 

Criteo

 

Normally you enter each traffic auction (separate for each impression) with the Max Bid you set for your campaign. In case you are the highest bidder, you will be charged 1085c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc more than the next bidder in line, but not more than your Max Bid. For example, if you offer 0.005 as your max bid and there are two other bidders, the bidding line might look like this:


0.005 - your bid 0.003 - some other advertiser's bid 0.0025 - some other advertiser's bid


In such case you are winning the impression, as you are the highest bidder. You will be charged 1085c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc more than the next bidder in line, that is 1.10*0.003 = 0.0033. Because of that, your average traffic CPM rate will usually be below your Max Bid multiplied by 1000.


Whereas the Smart Bid system helps you to reach more traffic within the same Max Bid by real-time monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction. It is based on the regular bidding system and that is how your campaign will start. Once it starts getting traffic, Smart CPM will monitor your campaign average CPM bid and compare it with your Max Bid.


If on average you are spending less than your Max Bid per impression, Smart CPM bidding will start increasing Max Bid for part of auctions to win traffic you would have not won with normal Bidding. Let's take the example from regular bidding system - you are bidding 0.005 and you are spending 0.0033 on average which brings you 100k impressions per day (sample value). Smart CPM will notice it and might for example increase your max bid to 0.007 for 5085c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc of auctions delivering you another 100k impressions per day. Still, your average CPM rate will stay below or around $5.00 CPM.


Butt the Smart CPM bidding system is far more advanced than that. It monitors your campaign continuously and increases the Max Bid boosting little by little to ensure that you get maximal traffic within your Max Bid setting. To work, Smart CPM Bidding needs to have certain level of traffic speed first to correctly analyse data. If the campaign is winning less than 30 auctions in five minutes, it will not be able to work. It will also need some time to correctly adjust parameters - the faster your campaign is getting traffic, the faster and more accurately Smart Bid system can adjust bidding parameters.

 

Pay Per View Advertising (PPV)

 

How To Increase The Traffic Of My Website

 

Many online advertisers focus on context-based targeting: beauty ads on beauty sites, sporting goods ads on sports sites, tax software ads on finance sites,


...and so on.


By using contextual targeting, advertisers increase the probability that their ads will reach people who are in the market for their products. Contextual targeting can be very specific; for example, the large Google content network allows coffee ads to appear on Web pages where coffee is being discussed. This type of targeting is ideal for placing particular executions in a campaign. For instance, an ad underlining a brand’s fair-trade credentials could be shown on pages where both “coffee” and “fair trade” appear. Combining such text-focused targeting with placement on specific sites is also possible, though the contextual approach is often particularly appropriate when you’re more concerned about the mindset of the Web user than with the particular site you’re on. There are some obvious trade-offs associated with being in context. Ads that appear in context are often competing with other ads in the same category on the same page. Ads that are out of context may stand out better, but the downside is that they may reach the wrong people, or the right people in the wrong mindset.


We recommend using a research-based planning tool to identify the types of Web sites that provide the most appropriate contexts for your category.

 

Viewable Impression

 

Adcash Review

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

How To Get More Website Traffic Targeting Traffic Type APK

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type APK you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘APK’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

propellerads

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=APK .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals APK then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Clicksor

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Demographic Targeting in CPV Marketing

 

Facebook Promotion Cost

 

Pay Per View Advertising (PPV), also known as CPV (cost per view) is usually referred to as contextual advertising. PPV is technically adware, not to confuse with spyware. Adware comes from an ad-supported program user installed onto their pc, which they agreed to when installing it. PPV not only allows you to bid on keywords but also domains.

So, what to expect from PPV? From the online marketer's experience, PPV performance is incredible if done right. For instance, Mr X spent approximately $50 everyday on a day and they each generate thousands each of it. Sounds good right?

Now, it is time to setup the campaign and remember it's important to track everything. You have option to use direct link or take prospects to your landing page. If you are not sure, why not you try split test. Some offers works well with direct link and some works well with landing page.

If you take PPV seriously, this traffic method converts like roller coaster.

 

Banner Ad Networks

 

Revenuehits

 

Many online advertisers focus on context-based targeting: beauty ads on beauty sites, sporting goods ads on sports sites, tax software ads on finance sites,


...and so on.


By using contextual targeting, advertisers increase the probability that their ads will reach people who are in the market for their products. Contextual targeting can be very specific; for example, the large Google content network allows coffee ads to appear on Web pages where coffee is being discussed. This type of targeting is ideal for placing particular executions in a campaign. For instance, an ad underlining a brand’s fair-trade credentials could be shown on pages where both “coffee” and “fair trade” appear. Combining such text-focused targeting with placement on specific sites is also possible, though the contextual approach is often particularly appropriate when you’re more concerned about the mindset of the Web user than with the particular site you’re on. There are some obvious trade-offs associated with being in context. Ads that appear in context are often competing with other ads in the same category on the same page. Ads that are out of context may stand out better, but the downside is that they may reach the wrong people, or the right people in the wrong mindset.


We recommend using a research-based planning tool to identify the types of Web sites that provide the most appropriate contexts for your category.

 

Mobile Advertising Strategy

 

facebook ad cost calculator

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

How To Increase Website Traffic Targeting Traffic Type Performance based

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type Performance based you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘Performance based’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

Facebook Ad Specs

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=Performance based .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals Performance based then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Facebook Audience Network CPM

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Cost per action

 

Adwords Campaign

 

If you are going to find the right traffic sources in your market that will give you the most amount of visitors who will go onto buy what you are selling you need to make sure you have a strategy for figuring this all out! In this article I want to show you the best 2 step approach you need to use to figure out what will work for you in your market.

The Problem With Market And Keyword Research...

When it comes to figuring out which traffic source will work the best for you and which market is going to work to make you the most amount of money, most people focus on using the keyword tools in their market.

Second - You are going to want to make sure you see that those advertisers are buying traffic for longer then one month.

If they are buying traffic for longer then one month, that means they are making a profit! You can't spend money for much longer than that if the people coming to your site are not buying what you are selling.

If you can see these things take place in your market there is a good chance that you will be able to make a massive profit as well.

 

Finding Traffic Sources That Work - The 2 Step Approach to Figuring Out What Will Work in Your Niche

 

Applift

 

In the online advertising industry, a Viewable Impression is a metric of ads which were actually viewable when served (in part, entirely or based on other conditional parameters). The first system to deliver reports based on a Viewable Impression metric for standard IAB (Interactive Advertising Bureau) Display ad units,[1] called RealVu, was developed by Rich Media Worldwide and accredited by the Media Rating Council on March 9, 2010.[2] Other companies to offer viewable impressions include DMA-Institute [3] OnScroll,[4] C3 Metrics,[5] Comscore,[6] and AdYapper,[7] while MSNBC utilizes ServeView, a proprietary system[8] in use since 2010.

The definition of a Viewable Impression may depend on the type of the ad units and the reporting system. For example, a Viewable Impression for ads of pre-defined size delivered to pre-defined space on the content page is registered by RealVu when the Ad Content is loaded, rendered, and at least 6085c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second. Click-through is enabled at the moment of the "viewable impression".

Viewable Impressions were developed as an improvement of the online impression metrics measured by first ad servers developed in the mid-1990s, which analyze HTTP requests in a server log and cannot provide information on events fired by a viewer’s browser; thus, they cannot measure whether ad content was actually visible to a viewer.

With the development of the first ad servers in 1995–1996 the assumption was that a requested ad was always available to the viewer of a requested web page. This allowed for the utilization of the server log file for collection of metadata to deliver a metric called the Online Impression that in traditional media meant an impression on a viewer.

This type of advertising metric was meant to resemble Television and print advertising methods for speculating the cost of an advertisement, with the promise of even more accuracy due to the interactive nature of the Internet eliminating the need for industry-accepted approximates such as Nielsen ratings for television and circulation figures for print publications.

The value of an ad traditionally was based upon an estimate of how many different people saw or heard the ad. The following are current accepted means of calculating CPM for different mediums:

1. CPM for print media (when audience data is available):

Print CPM=Cost of 1 ad⋅1000Number of prospects reacheddisplaystyle textPrint CPM=frac textCost of 1 adcdot 1000textNumber of prospects reached 2. CPM for broadcast media:

Broadcast CPM=Cost of 1 commercial⋅1000Number of prospects reached by commercialdisplaystyle textBroadcast CPM=frac textCost of 1 commercialcdot 1000textNumber of prospects reached by commercial


With the advent of the Internet, through log file server collecting data it was believed that ad views could be tracked with unprecedented accuracy and “number of different prospects reached” was removed from the equation, and a new CPM equation was created for the internet:

3. CPM for the Internet:

Internet CPM=Cost per ad requested⋅1000displaystyle textInternet CPM=textCost per ad requestedcdot 1000

However the assumption that an ad requested from an ad server is always visible when the viewer is on the requested page was wrong because of a few technical reasons and the fact that the web page is usually longer than the height of a computer screen. Eventually it became apparent that a large number of ad impressions measured for CPM pricing actually never rendered in the visible area of a viewer’s browser screen.

Until 2010 it was very common for large publishers to charge for most of their advertising inventory on a CPM or CPT basis. A related term, effective cost per mille (eCPM), is used to measure the effectiveness of advertising inventory sold (by the publisher) via a CPC, CPA, or CPT basis.

Partially to avoid the limitations of server side impression methodology many models emerged that were based on direct response:

The Viewable Impression approach enables online advertising effectiveness to be analyzed based on stopping power, branding ability and level of engagement – the three key elements that drive purchase consideration and, ultimately, sales.[9] Having no reliable way of measuring actual viewership, web publishers are vulnerable to payment methods that are based on performance-based advertising such as cost per click and cost per transaction. Since the publisher has no control or input on the demand and ad creative quality of the advertised product, web publishers lose control of their yield, giving away significant inventory to ads that are not clicked.

With the arrival of the Viewable Impression model – Cost per Thousand Viewable ads has emerged, quoted in terms of CPMV. This model may eventually become the standard CPM as it measured at the same point (of the view) as television or print.

Viewable Impression Architecture

Viewable Impression relies on Web bugs (or 'tags') placed on the web pages or in the third-party ad servers that distribute ads on the website(s) content pages. These tags are placed on a web page and when rendered, employing a "Correlator" (a linear correlation control.) The ad space is then "marked up," an "ad request” (server log impression) is recorded, and the Correlator begins communicating with the web page, browser and ad unit (ad space) embedded in the webpage content. The Correlator can collect additional non-private information from the viewer’s browser, including the viewer’s operating system, browser type and version and a list of other ads that were previously rendered on the page to prevent duplication of ads on the content page. Once any portion of the ad unit (definable), on a viewer's in focus web page, hits the visible area of the browser window a request is sent to an ad content server to deliver an advertisement.[10]

Once the ad content is loaded and rendered an "Ad Rendered" is reported. The Correlator continues to monitor the ad space for each individual ad on the web page and its relation to the browser window dimensions, scrolling position and web page focus, considering if the viewer has scrolled the ad space in or out of the visible area of the browser window, minimized, tabbed away, or opened another browser or application window bringing the web page monitored out of focus or portion of the browser window with the ad space outside of the monitor screen. When 6085c44a757c1d99481416dfaa0b97e9102e58e03b9c8c880e522f00914f1b62fc, (or other pre-defined area) of the ad content on a web page is within the visible area of the viewer's browser window for one second, a message is sent via Correlator and a "Viewable Impression" is reported. The Correlator code continues to monitor the web page focus and scrolling position, location of ad unit(s) and the visible area of the browser window, and communicates to the reporting server logging the “Time in View” for the ads being delivered on the webpage.

Viewable Impression Implementation

Reasons why an impression may not appear to a viewer overcome:

1. The viewer clicks to another web page before the ad loads and renders; 2. The ad loads, but in an area of the web page that is not within the viewer's browser window dimensions and scrolling position; 3. The requests made by spiders, crawlers, web-directories, download managers, link checkers, proxy servers, web filtering tools, harvesters, spambots or  ; (This bad bots issue may be addressed in part already by a standard ad server following IAB guidelines but more study needs to be done to assess whether all non human technology is identified by the current approaches and whether viewable impression technology can improve on those measures. Current assessments suggests improvement with viewable impression methodology); 4. The viewer has a particular type of ad blocker installed that could disrupt ad serving but still be initiate the count of an impression. (Some ad blockers block the ad call, some do not. More study should be done in this area); 5. The viewer does not have the proper plug-in to render interactive media installed; 6. The viewer opens a page in a mobile device that is not configured to show the ad content; 7. The viewer minimizes the browser; 8. The viewer opens another browser window or another application; 9. The viewer opens another browser tab; 10. The viewer switches focus to another browser or application; 11. The viewer moves the browser window so the ad is outside the display screen area; 12. The viewer has multiple home pages set so when the browser is opened, two pages open in two tabs, and an ad resides on the tab that is not in focus; 13. In the case of pre-roll video and video advertising, if the viewer minimizes the browser, tabs away from, or opens another application over the video while the advertisement is playing or moves the browser window so the video is outside the display screen area;

Reasons why an impression may not appear to a viewer associated with fraud overcome:

15. The request was made by an (invisible to the viewer) web page re-direct; 16. The web publisher places multiple ad displays in layers over each other. The viewer then sees one ad, but impressions are reported for all layered ads; 17. The web publisher places an image or shape on a layer overlapping an ad; 18. An ad or beacon delivered in an invisible width="0" height="0" Iframe; 19. Mutilated (http poisoning) packets Impression fraud [12]

Limitations related to data analysis and distribution flow with impression methodology overcome:

20. Ad rotation visibility lottery. Not knowing which ads in rotation were in view for each ad selection means certain ads may never be visible making all the statistic data meaningless. (e.g. 3 Ads are in rotation). For rotation 1 the 1st is in view, 2nd is not, 3rd is in view. Rotation 2; 1st in view, 2nd not, 3rd is not, and in 3rd rotation the 2nd ad is again not in view. All ads are reported as impressions, reach, frequency and all other measurements, but ad 2 was never visible. 21. Reach and Frequency measured for ads that are not visible. An ad that is not visible did not reach anyone, making reach and frequency measurements meaningless. 22. Impressions that are not visible are included in click through rate, making click rate misleading. 23. Display of complete branding messages and contact information is prohibitive; If a click-through is necessary to measure advertising, adding complete branding messages and contact information in a display ad is prohibitive because then a click through to a website is not necessary. 24. All parties involved see different impressions reports that are impossible to reconcile. 25. Reporting latency. Because server log files must be batched, filtered, and transferred to a database for reporting, significant delays exist before reporting data is available. 26. No reported log or visual representation of each unique viewer's environment, including viewer's display resolution, and browser window area and scrolling position; 27. No reported log or visual representation of each web page URL an ad is delivered to in addition to the web page dimensions and placement location of the ad on the web page. 28. No data reported for the view time of each individual viewable impression. 29. CPM value dilution because of an unlimited supply of inventory. 30. Redundant ad delivery. (The delivery of the same ads on the same web page.) 1. Marketwire Online Advertising Purchasing Problem Solved: CityAds.net Enables Advertisers to Accurately Track and Quantify Online Ad Results 2. Marketwire CityAds.net Challenges Standard Online Ad Revenue Model 3. Marketwire RealVu Revolutionizes Internet Advertising Measurement With The Viewable Impression 4. UM Blog, by David Cohen “This Could Change Everything” 5. MarketingVox "Tuesday's Toolset Watch" 6. eMedia Vitals "Death of the Page View" 7. MediaPost "How Ad Industry Might Base Impressions On Truth Vs. Fiction" 8. Media Rating Council "Accredited Services" 9. Interactive Advertising Bureau (IAB) "IAB Display Advertising Guidelines" 10. Further Reading ViewableImpressions.co.uk 11. OnScroll's Findings Slides on Viewability/Viewable Impressions 12. The Mobile Majority "Definitive Visual Guide to Understanding Mobile Viewability"

 

Mobile Marketing - How to Boost Your Creativity For Mobile Advertising

 

Adscash

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/

CPV Advertising Targeting Traffic Type URL Targeting

When you get traffic from traffic sources like Add Words or Facebook CPM or use any other ad network for your digital advertising such as banner advertising, popunders, in app video ads or any type of online, visually-based ad, and Targeting Traffic Type URL Targeting you can use the CPM, CPV (cost per view), EPV (earnings per view) and CTR (click through rate) numbers to figure out if you are getting a decent CPC. CPC is easy to calculate: If you spend $1 to get 1,000 impressions ($1 CPM) and you get 10 clicks (effective 1 percent CTR), then you paid $1 CPM and received a $0.10 CPC.

The Top Ad Networks allow you using dynamic URL tags. These are special tokens you can use in the URL field when buying traffic and creating a CPM marketing campaign that will be replaced with the actual information e.g. Targeting Traffic Type ‘URL Targeting’ during the adserving process. Instead of Targeting Traffic Type there could be any other token from this list below or even a combination of various tokens:

  • [ISPID] – ID of ISP of visitor,
  • [ISPNAME] – Name of ISP of visitor,
  • [COUNTRY] – country of the visitor.
  • [BID] – CPM price of the impression.
  • [SCREENRESOLUTION] – Detected screen resolution of the visitor,
  • [OSNAME] – Operating System name, for example Windows 8.1,
  • [BROWSERNAME] – Browser name, for example Firefox 32,
  • [DEVICENAME] – Name of the device that visitor uses to browse the Internet, for example Apple iPhone,
  • [OSID] – ID of Operating System (for future use),
  • [BROWSERID] – ID of Browser (for future use),
  • [DEVICEID] – ID of Device (for future use),
  • [IP] – IP address of the visitor (used for XML feeds).

 

bingads

 

For example, if you buy traffic from a lead source or an advertising network and drive that traffic to http://www.yourlandingpage.com/track.php?countryid=[COUNTRYID] these platforms will normally change the token into actual value. Here’s a populated link just as an example: http://www.yourlandingpage.com/track.php?Targeting Traffic Type ID=URL Targeting .

Later you can use Website targeting option to block and blacklist under-performing websites and/or you can create campaigns targeted towards the best performing whitelisted ones.

You may also arrange rules using these tokens in your tracking system. E.g.: If Targeting Traffic Type equals URL Targeting then redirect to some other page. Off page cloaking is one of the main reasons to apply such rules.

 

Revenuehits

 

Display ad networks will also provide Smart CPM – a bid system that helps you to reach more traffic within the same Max Bid by realtime monitoring of bidding market and your bidding position and adjusting bidding parameters for each auction.

 

Safe Way to Buy Website Traffic

 

Revenuehits

 

There are many theories about web traffic. Some people will drive traffic to their websites through blogging. Other people will drive traffic to their sites through article writing. Some people will drive traffic to their sites through paid traffic. Today we will discuss how to buy website traffic.

You may be thinking about buying traffic to get them to visit your website. If you are thinking about this, there are several things you need to know before you begin. Google AdWords is a very competitive ad program. Millions of advertisers have used their services for several years. The big corporations have recognized the potential with advertising with Google, and some advertisers spend millions of dollars in online advertising. If you are a new advertiser, you need to understand that you can lose a lot of money with paid advertising if you are not careful. You want to make sure you get a solid return on your investment.

When you start paying for advertising, you want to run a test and see if the advertising will work on a small scale. If the advertising will work on a modest budget, it will work on a much larger scale. I recommend starting your advertising with a small budget. Your budget for advertising will depend on how much you have to pay for each click to advertise your product. You need to look at the products you are selling and decide how much you are willing to spend for clicks. I would expect to spend from 20 to 100 clicks for each conversion. It is impossible to know what your conversion rates will be without testing the product first

If you make a profit from the test, then you can expand your advertising to a much larger scale. I recommend spending as much money as you can once you know that the campaign will work. Do not spend a lot of money in advertising until you know what is working. You can quickly lose thousands of dollars in advertising costs if you do not do things the right way. When you buy website traffic, you want to make sure that the traffic you buy is coming from keywords where people are buying products. A buying keyword will convert much better than regular keywords. I recommend that you do extensive keyword research to find out what people are looking for before embarking on a new project.

 

Buy Media from one of the Top Ad Networks

 

Buy Traffic Website

 

Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)[1]

Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred.[2] The desired acquisition to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in a desired action such as a sale.[3] This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals.

Radio and TV stations also sometimes offer unsold inventory on a cost per acquisition basis, but this form of advertising is most often referred to as "per inquiry". Although less common, print media will also sometimes be sold on a CPA basis.

CPA is sometimes referred to as "cost per acquisition", which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).

Cost per acquisition (CPA) is calculated as: cost divided by the number of acquisitions. So for example, if one spends £150 on a campaign and gets 10 “acquisitions” this would give a cost per acquisition of £15.

Pay per lead (PPL) is a form of cost per acquisition, with the “acquisition” in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads.

In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement. No payment is made for leads that don't meet the agreed upon criteria.

Leads may be delivered by phone under the pay per call model. Conversely, leads may be delivered electronically, such as by email, SMS or a ping/post of the data directly to a database. The information delivered may consist of as little as an email address, or it may involve a detailed profile including multiple contact points and the answers to qualification questions.

There are numerous risks associated with any Pay Per Lead campaign, including the potential for fraudulent activity by incentivized marketing partners. Some fraudulent leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.

In cost per lead campaigns, advertisers pay for an interested lead (hence, cost per lead) — i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touch points — by building a newsletter list, community site, reward program or member acquisition program.

In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.

There are other important differentiators:

Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click.[4][5] PPC is generally used to refer to paid search marketing such as Google's AdSense or Ad Words. The advertiser pays each time someone clicks on their text or display ad.

Cost per click on the other hand is generally used for everything else including, email marketing, display, contextual and more.

Also, pay per download (PPD) is another form of CPA, where the user completes an action to download a specified file.

With payment of CPA campaigns being on an “action” being delivered, accurate tracking is of prime importance to media owners.

This is a complex subject in itself, however if usually performed in three main ways:

  1. Cookie tracking – when a media owner drives a click a cookie is dropped on the prospect's computer which is linked back to the media owner when the “action” is performed.
  2. Telephone tracking – unique telephone numbers are used per instance of a campaign. So media owner XYZ would have their own unique phone number for an offer and when this number is called any resulting “actions” are allocated to media owner XYZ. Often payouts are based on a length of call (commonly 90 seconds) – if a call goes over 90 seconds it is viewed that there is a genuine interest and a “lead” is paid for.
  3. Promotional codes – promotional or voucher codes are commonly used for tracking retail campaigns. The prospect is asked to use a code at the checkout to qualify for an offer. The code can then be matched back to the media owner who drove the sale.

A related term, effective cost per action (eCPA), is used to measure the effectiveness of advertising inventory purchased (by the advertiser) via a cost per click, cost per impression, or cost per thousand basis.

In other words, the eCPA tells the advertiser what they would have paid if they had purchased the advertising inventory on a cost per action basis (instead of a cost per click, cost per impression, or cost per mille/thousand basis).

If the advertiser is purchasing inventory with a CPA target, instead of paying per action at a fixed rate, the goal of the effective CPA (eCPA) should always be below the maximum CPA. As described by Yang's Law, eCPA. This fundamental view of what the performance of conversion-based campaign should be is served as the baseline for many buy-side platform optimization algorithms.

 

Mobile Advertising Strategy

 

Free Traffic For My Website

 

 


http://trafficgun.net/banner-ad-networks-targeting-traffic-type/