CPM Marketing: How To Increase Traffic To Your Website with CPM Advertising by Using One of the Best Converting Traffic Methods?
You might encounter the word “pay per view” every time you want to watch a sensational sports event such as boxing and basketball. However, pay per view in the space of business advertising is entirely different and means PPV traffic. It involves:
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What Is Pay Per View in CPM marketing? If advertising on the Web is still a relatively new concept for a small business, you’ll face a number of unfamiliar acronyms like CPC CPM the first time you venture into the online advertising arena. These terms are important, since they describe how advertisers measure the success of an online ad — and therefore how much they charge you to run it and compare the online advertising costs.
CPM marketing terms demystified:
CPC refers to “cost per click” and means you pay for each click your ad receives. If you are spending $1 for each click, then 10 clicks will cost you $10.
CPA refers to “cost per acquisition” and means you pay only when the click actually turns into a sale. This form of measurement is most commonly used in affiliate marketing.
What is CPM advertising? CPM refers to “cost per thousand impressions.” An impression is a single instance of an ad appearing on a website.
How to optimize CPM advertising campaigns with tracking and evaluating its metrics
One of the advantages of display advertising is that you can track campaign performance and optimize it in real time. During the campaign, you’ll want to track your KPIs several times a day – once a day at a minimum.
If your campaign isn’t meeting benchmark KPIs, there are several changes you can make to improve its performance, including tweaking the following items:
CPM campaign Targeting:
Launching the campaign may reveal that certain sub-sets of your target audience are more responsive to your campaign than others. For instance, you may find that audiences located on the West coast are more likely to click on your ads. As a result, you may want to geo-target, or limit your campaign to the West coast.
CPM advertising networks’ Inventory:
If your ads are under-performing on certain websites, you can always remove their inventory from your targeting or create a blacklist and a whitelist and observe and track both over time.
CPM banner ads creative:
You may find that your ad creative isn’t compelling enough for users to interact with it or click on it. In this case, you’ll want to try different versions to see which one resonates most with the target audience. You can also A/B test creative regularly to determine which ad elements cause audiences to respond favorably to it.
CPM destination url of landing page:
Drive traffic to website. This is the web page users are directed to once they click on the ad. Landing pages should be compelling enough for the visitor to want to take an action on the website. Sometimes making even the smallest of changes, such as adding a pop-up form or changing font color, can improve the performance of your landing pages. Perform A/B testing on your landing pages too, so you can optimize every element of your campaign.
The goal with display advertising is to test your way to success. At the end of your first display campaign you’ll have a clearer idea about your target audience and their behavior and preferences, and your KPIs will tell you if you’re on track to meet your goals. You can then use this insight to create other campaigns in the future, and improve your return with every iteration.
Traffic Gun is serving all of the world’s regions, countries, states, territories with targeted traffic that converts.
Businesses looking to expand their customer base and brand awareness are now seeking out the mobile marketing method. Mobile marketing is essentially doing what's being done on the web in terms of advertising, except now it's being done on mobile phones. And why is it so important for businesses to advertise over mobile phones? Well, mobile users are much more abundant than computer users, therefore, it only makes good business sense to tap into such a large global market.
There are plenty of mobile advertising platforms to choose from, and when it comes to marketing to specific phones, the Android phones are a great pick. The Android mobile phones have a large user base, which is only increasing as the days go by. Plus, the Android phones are intuitive devices that allows interaction between the user and the phone's features in a simplistic manner. This is great because Android users are not just making phone calls, they are playing games, downloading Apps, surfing the web, etc. And businesses can send an advertising campaign to the Android platform and make a nice chunk of change.
Again, mobile advertising platforms for smartphones are great for banner ads and ads that are more than just your simple text link. The Android mobile phone as mentioned in the above paragraphs should be targeted. There are many different Android phones out there, and the user base is astronomical in size, so the potential customers a business can have is extremely high.
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